Any organization that cannot communicate will find that its options for performance are severely restricted. The value of business communication is rooted in the fact that it enables individual members of an organization to access best practice information from the different parts of that organization. In that sense, this is the perfect way to ensure that the good things that the organization does are not left to wither away when the originators of those ideas leave the organization. It also means that the areas that are suffering from bad practice can always learn something from the more successful parts of the business.

Management support for Business Communication

The top executive tier has to set an example when it comes to communication. They are the people that the rest of the organization looks up to. It is also this executive tier that is responsible for creating policy statements and rules for the rest of the organization. If they are undertaking good business communication practices, then logic would suggest that the rest of the firm will enjoy some of these benefits. Managers that are poor communicators cannot be classified as being effective. They fail by the mere fact that they cannot carry their fundamental message across. Ultimately the communication will improve service delivery and the outcomes for business clients.

Tools for Business Communication

There are many developments in technology which ensure that business communication is much easier than it was fifty years ago. The use of email and SKYPE is taking over the modern office. Managers can keep in touch with their subordinates in a matter of seconds regardless of their location. All these things contribute to an atmosphere where business communication is given high priority and there are tools which help to make it a reality for the organization.

The costs of Business Communication

Inevitably the implementation of business communication system will imply certain costs on the organization. The key thing is not to look at the costs in isolation but to link them to the potential business benefits that they bring. For example if the business can reduce its communication roadblocks when dealing with contractors, it can reduce the costs of production. It can also ensure that the quality of products from those contractors remains true to the objectives set by the organization in the first place. These advantages will offset any singular costs involved in the decisions.

A culture of Business Communication

The organizational culture has to be engineered to make communication a priority. People should be able to share ideas regardless of their position within the formal structure of the organization. If you see secretarial assistants gossiping about the incompetence of executives, then it is clear that the organization has business communication problems. A feedback box through which they can influence the outcome of the organizational structures would be a much better option if they were provided with the opportunities to use it. Those are the challenges that the organization will need to prioritize in its communication planning.