It might be argued with some fervor that consumer products ought to reflect the will and aspirations of the client. Certainly this is a formula which all businesses can carry forward if they wish to have a place in the market today. The problem with this supposition is that the priorities of business keep changing until it is very difficult to work out the basic premise of the things that they do. If there are challenges for the market, then the individual business units will feel the brunt of it. Therefore it might not be possible to give the customers the things that they want.

Effective marketing and consumer products

Effective Marketing Mix will have to come into play, if the customers are going to be encouraged to take up the product. This good will can be expressed in terms of discounts or pricing structures that are generous to buyers. If the organization is really serious about getting the best deals on the table, then this sort of work will be a matter of course. The placement element of the marketing mix will also have a bearing because clients cannot buy products which they are not aware of. These have to be placed strategically in order to maximize the benefits.