Business Intelligence under LVCMart Model

The importance of context in business intelligence

The context of the business intelligence on offer is of the utmost importance. Without context, it is difficult to decide how to use the information on offer. The entrepreneurs wish to understand how their organization fits into the general picture. They also need to make contributions in terms of the development of a coherent strategy for growth. If they do not understand the context of the information, then it is likely that they will not use it well enough to garner the requisite benefits. This is often the challenge for small businesses across the economy.

Understanding Business Intelligence